A business needs both a spiritual and a business mission to be successful.
If the mission is clear and strong, the business will weather the trials every business goes through during its first ten years. When a business gets big and it forgets its mission, or the mission it was created for is no longer needed, the business begins to die.
Many people start a business only to make money. Just to make money is not a strong enough mission. Money alone does not provide enough fire, drive, or desire. The mission of a business should fill a need that the customers want, and if it fills that need, and fills it well, the business will begin to make money.
When spiritual mission and business mission are both strong and in line, the combined power builds huge businesses.
-an excerpt from Robert Kiyosaki's Guide to Investing